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FREN
The firm

An independent firm with dual expertise.

We help organisations evolve their model, practices and tools, without ever separating operational performance from human reality.

FOUNDERS

Portrait of Hassiba Djerrada
✦ HD · Paris
Co-founder · HR, leadership & transformation

Hassiba Djerrada

  • Over 15 years of experience in HR consulting and HR leadership
  • Manager at PwC: HR projects for major accounts, SMEs, industrial groups and European institutions
  • Head of HR Europe at Aberdeen Standard Investments
  • Transformation at Mirabaud Wealth Management
  • Accredited Insights Discovery practitioner since 2017
  • Master’s degree in human and social sciences (Université de Rouen), Diversity & Inclusion training (ESSEC)
Portrait of Aymen Guerbouj
✦ AG · Paris
Co-founder · Technology, digital & performance

Aymen Guerbouj

  • Over 20 years of international experience, including ~15 in regulated financial services
  • Capgemini, Société Générale CIB, SIX/Cetrel Securities
  • FundRock (Apex Group): Global Head of Financial Solutions Technology
  • COBIT 2019 and ISTQB certifications
  • Information systems engineering (Université de Picardie Jules Verne), computer science (Université des Sciences de Tunis)

VALUES

01

Listening

Starting from your reality, with no ready-made template.

02

Rigour

Useful, concrete deliverables you can act on immediately.

03

Responsibility

Especially when it comes to securing data and how it is used.

04

Pragmatism

Realistic roadmaps, calibrated to your maturity.

IMPACT

Documented achievements

A risk management and compliance platform in production since 2019, used by an international financial services group.

+250bn€in assets covered
14FTEpotential savings per entity
5M€in savings through optimisation programmes
+35yrsof combined founder experience
First meeting

Let’s build your next step.

Tell us about your context and we will build a response tailored to your priorities. The first conversation is always confidential, free and without obligation.